BCM 240 Blog6

Plaza and the reality

In the tutorial session, we are requested to go outside in different shopping mall, to observe how media is using around us. Therefore, after the lesson, I went to Telford plaza and observing others. It is quite funny that citizen is using their smartphone inside the plaza focusing on their smartphone but using the phone to search around the plaza or booking the restaurant in the plaza, but not directly go to the restaurant.

Inside the plaza, everyone is using their smartphone, we are living in own world, listening to music by using our smartphone, we seldom focus on the people near us or the screen next to us in playing what kind of advertisement. Seems everyone is looking at their own phone, using a different method to enjoy the plaza.

When I am having the walk in Telford plaza, I see many people standing in front of a big TV, but they are looking at their phone also but not the big screen. Some of the big screens are showing advertisements, some are TV shows, but people are mainly focusing on their smartphone.

On the way to MTR station, people are also focusing on the smart phone, watching TV programs or videos, or replying message in their smartphone. In the observation, I can’t see people is watching street views. Some of them are also using their smartphone to purchase the needs. Although the shop is also inside the plaza, they are also using the mobile device to buy things. Taking an example of Starbucks, people is using mobile apps to buy their coffee, and wait outside the shop.

It is so amazing situation that people is more rely on their smartphone, but missing the views, people or accidents around us. We are good to see that smartphone is able to provide so many different function for us. But I think we should not just using our smartphone, we can pay more focus in the reality world.

 

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